Vega’s Story

Born from the belief that you shouldn’t have to choose between clean, plant-based nutrition and on-the-go convenience, Vega is a premium brand of convenient, plant-based, real-food alternatives. We strive to give you the knowledge and nutrition to help you be better on your own terms—one small change at a time. And we’re rooting for you, every step along the way.

Who We Are

It takes a cup of vision, a scoop of determination, a pound of curiosity, an ounce of innovation, and a dash of serendipity to make our foodscape better, one small step at a time. Empowering the world to thrive might sound a little bombastic as a vision, but isn’t one we take lightly—everything Vega does as a brand is sincerely driven by our four part mission:

  • To share our passion for clean, plant-based nutrition through education and leading by example;
  • To deliver premium, innovative, industry-leading wellness solutions to our valued customers;
  • To live our commitment to constant improvement by pursuing perfection, one small change at a time;
  • To foster a fulfilling, inspiring workplace for Vegatopians that’s sustainable for our people, our company, and our planet.

But these are just words on paper. It takes embodiment of this vision and mission to make the world—and our food—better. Our employees (referred to as Vegatopians) live and breathe Vega’s vision and mission through the core values we all created together. The attitude, passion and dedication of Vegatopians is the secret to Vega’s success. But don’t just take our word for it –let Vegatopians show you.

How We Got Here

The key ingredients of vision, determination and serendipity combined when Brendan Brazier and Charles Chang founded Vega. As a professional triathlete, Brendan Brazier recognized that nutrition made good athletes, great. As he self-experimented with different diet types, he realized that clean, plant-based nutrition was the competitive advantage he needed. After meeting Sequel Naturals founder Charles Chang, Brendan pitched the concept of an all-in-one nutritional shake that did not compromise quality, nourishing ingredients for convenience. Just like that, Vega’s first product—Whole Food Health Optimizer—was born. And that was just the beginning.

Since 2001, Vega has been groundbreakers in the plant-based natural health and performance products industry. From Whole Food Health Optimizer, we’ve expanded to create a range of clean, plant-based nutrition products to help you be better—on your own terms.

Where We’re Going

We’re proud to be recognized as one of the fastest growing—and best companies to work for—year after year. Vega’s performance is driven by core values centered around integrity, passion, ownership, teamwork, goal setting, and sustainability. Our goal is to provide convenient plant-based products, made from real, whole food ingredients to support your health—without having a negative impact on the planet’s health.

In 2015, Vega was acquired by WhiteWave, one of the world’s leading makers of plant-based foods and beverages. With WhiteWave as our partner, Vega is more committed than ever to our goal of bringing more plants to more people, and inventing more accessible plant-based nutrition products. WhiteWave’s mission is to change the way the world eats for the better—through more innovative, nutritious, convenient, flavorful, great tasting and responsibly produced products. Sound familiar? Together with WhiteWave, we are shaping the future of food and giving you the tools to live your best life.

Brendan Brazier continues to work on formulating Vega products and bring fresh ideas to our platforms; and while Charles Chang has moved on to pursue other opportunities, he continues to be an adviser and forever friend to Vega.

Learn More

Why Vega?
Helping you be better, every day.

Contact Us
Tell us how we can help you thrive.

Have a question about a Vega product? Find the answer here.